LIFECYCLE-POWERED PARTNERSHIPS
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LIFECYCLE-POWERED PARTNERSHIPS ✸
SUNDAYS FOR DOGS
IMPACT
FI COLLAR GIFT WITH PURCHASE CAMPAIGN
✸ DROVE $190K IN ATTRIBUTED REVENUE FROM FI POPUP FORMS, AN +82% LIFT
✸ ADDED $45K IN INCREMENTAL REVENUE FROM FI EMAIL CAMPAIGNS & FLOWS
✸ DROVE A +42% LIFT IN MOBILE FORM SUBMITS & A +5% LIFT IN SUBMIT RATELITTLE CHONK EMAIL SERIES
✸ DROVE $22K+ IN EMAIL REVENUE, ACCOUNTING FOR 66% OF TOTAL CAMPAIGN REVENUE FOR THE MONTH
✸ OUTPERFORMED BENCHMARK EMAILS BY GENERATING 7× MORE REVENUE PER SEND
✸ ACHIEVED 75%+ OPEN RATES IN TOP-PERFORMING SEGMENTS
BARK IN THE PARK ACTIVATION
✸ GENERATED $8.5K IN CAMPAIGN REVENUE FROM LOCALIZED EMAIL SENDS
✸ ACHIEVED A +91% LIFT IN CLICK-THROUGH RATES AMONG LOCAL, HIGHLY ENGAGED AUDIENCES
✸ DELIVERED A SURPRISE & DELIGHT MOMENT BY GIFTING 100+ FREE TICKETS TO NEARBY SUBSCRIBERSSTRATEGY
I use lifecycle as a strategic engine to amplify brand partnerships, influencer spotlights, and integrated MARKETING campaigns—translating big ideas into performance-driven touchpoints across email, SMS, and onsite.
I firmly believe that LIFECYCLE CHANNELS ARE for building relationships AND VALUE with your customers. THIS brand trust is what drives performance BEYOND THE FIRST CLICK AND nurturES leads INTO PAYING CUSTOMERS, AND EVENTUALLY loyal advocates.
FEATURED PARTNERSHIPS
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Supported the lifecycle execution of an integrated marketing campaign with smart dog collar brand, Fi. Partnered with Creative, Product, and Marketing teams to promote the gift-with-purchase offer across email, SMS, and flows—including seamless delivery of unique GWP codes.
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Developed a storytelling-driven email series in partnership with pet accessories brand Little Chonk, framing CORGI INFLUENCER MAXINE as the cheeky “hacker” behind Sundays’ emails during a fictional holiday: International Corgi Month. Pitched concepts with humor and personality to Little Chonk founders to build authentic engagement while anchoring content in high-interest topics like brand trust, digestion, and competitor myths.
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Delivered targeted email campaigns for Bark in the Park, a quarter-long activation positioned in Salt Lake City that drove engagement with local customers and a surprise ticket giveaway. Used activation theme to create strategic messaging across local and non-local segments, blending community engagement with performance and brand-building.
EXECUTION
